The Standard - We Know Insurance
About Us Serving Your Community for Over 40 Years

About Us


The year it all began, 1897…In the very beginning The Standard Insurance Brokers specialized in personal and commercial insurance and were very active in the real estate business.  By 1976, ownership of the company shifted, and the name changed from “Standard Realty Brokers” to the present “The Standard Insurance Brokers Ltd.” and brought significant growth and progress to the company.

Over the years The Standard team grew in geographic size as well as number of employees. Presently, The Standard is taking care of clients across Northwestern Ontario, Manitoba and Saskatchewan with offices in Kenora, Dryden, Red Lake, Sioux Lookout, Flin Flon and Creighton.  They offer five of the top ten insurance companies in Canada to their clients, guarantying competitive price and service.  The number of employees which began with a mere 5, has now grown to over 71 employees with 51 being brokers in personal and commercial lines.

After various mergers and changes in management, the one thing that remained the same at The Standard, is their vision.  They guarantee same day call-backs to all clients and enjoy the ability to give personalized one-on-one service.  They realize accidents do happen, and not always during business hours.  Customers enjoy peace of mind with 24 hour claim service and around the clock protection. 

A company is nothing without the people that form it. The 71 hard-working employees are to credit for this success.  Their dedication to each other and their communities helps fuel the teamwork and spirit that each office has and then is reciprocated back to the clients. From both a management and employee standpoint, their motto lives strong: Whenever you call, whatever you need, we are here to help.